Blend & Buzz
I created a full strategic and creative campaign for Blend & Buzz, a beverage kit brand concept designed to make social experiences more genuine and engaging. The project included developing a creative brief, identifying my target audience, crafting the messaging strategy, and designing a cohesive social media campaign. My process involved outlining my brand’s personality and creating visual assets such as packaging mockups and promotional posts using Illustrator, InDesign, and CANVA. This project showcased my ability to build a consistent brand identity from concept through execution and strengthened my skills in creative direction and campaign planning. (Spec work for educational purposes).
Content Creator at Ellis Media
At Ellis Media, I contributed to a variety of client projects by developing creative video concepts, capturing photo content, and supporting on site production at events for clients such as Chipman & Taylor and the Humane Society. My work involved brainstorming creative ideas, planning shot lists, assisting with video direction, and producing high quality photography that aligned with each client’s brand identity. Through hands on event coverage and content creation, I strengthened my skills in visual storytelling, creative strategy, and cross platform media production while collaborating within a professional agency environment.
Branding Coordinator at Westmont College
As the Branding Coordinator for the Westmont Activities Council, I designed all promotional media for campus events, including Instagram content, digital screens, posters, and print materials. Working closely with each event coordinator, I translated their ideas, themes, and color preferences into cohesive visual designs that aligned with the council’s brand identity. My role involved balancing creativity with strategy, ensuring each event’s message was clear, engaging, and visually consistent across platforms. Through this collaborative process, I strengthened my design skills, learned to adapt to different creative visions, and gained hands-on experience producing promotional content for a wide range of campus activities. Below is some of my work from each event, including my spring creative guide.
Rebranding for Ktima Gerovassilou
During my study abroad program in Greece, I worked on a competitive brand revitalization project for Ktima Gerovassilou, a family-owned winery outside Thessaloniki. I photographed the estate to capture its heritage and atmosphere, then developed a full creative refresh, including a redesigned visual identity with new fonts, a refined color palette, and updated brand guidelines. I produced a mockup website and Instagram concept to modernize their digital presence and created a strategic repositioning idea aimed at expanding their appeal to international tourists. This project combined photography, branding, and strategic storytelling to showcase how the winery could reach a wider global audience while preserving its authentic Greek roots.
Creative Design at Suncadia Resort
During my time as the Recreation Supervisor at Suncadia Resort, I took on several creative and operational projects that elevated the guest experience and modernized our activity offerings. One of my major initiatives was redesigning our axe-throwing lanes, where I was entrusted with a budget to fully revamp the space with a Paul Bunyan theme. I redesigned all lane posters, developed a cohesive visual identity, and built a custom photo-wall collage to add character and create an immersive experience for guests. I also collaborated with GelBlaster to enhance our GelBlaster lanes and produced a promotional video that highlighted both the attraction and a local partner, Dru Bru Brewery, ultimately leading to the video being reposted by GelBlaster. Beyond our activity areas, I photographed and cataloged resort merchandise, designed marketing materials, and created posters that promoted offerings like our Bear Factory to generate excitement and drive revenue. Through a blend of creative direction, branding, and hands-on production, I helped strengthen Suncadia’s recreation programming and enhance its visual presence across the resort.
Social Media & Branding for Epic Storytelling in Greece
During my study abroad program Epic Storytelling in Greece, I served as the lead social media and branding designer, helping shape the online identity of our entire trip. I managed and created content for the program’s Instagram account, developing cohesive visual storytelling that captured our daily experiences and team culture. I designed a full brand identity, from a custom logo to a refreshed color palette that gave the page a recognizable and consistent aesthetic. I also created a series of “Meet the Team” posts to highlight each working group on the trip, including the website team, blog team, and social media team, which helped introduce personalities and build audience connection. Beyond the feed, I organized and designed story highlight covers for our excursions, local eats, cultural experiences, and our beloved “stray of the day.” My work not only elevated the professionalism of the account but also strengthened community engagement and showcased the creativity of our program across platforms.
Lift Your Mind
For the Lift Your Mind project, my group and I developed a full fitness and wellness brand from the ground up, including its identity, messaging, and visuals presence. Together we created the brand concept, audience profile, creative buried, and an integrated social media campaign designed to promote motivation, mental health, and an active lifestyle. I contributed to brainstorming sessions, brand direction, and the development of cohesive visuals, ensuring consistency across logos, color palettes, and digital assets. This collaborative project strengthened my ability to work within a creative team while applying strategic thinking, content creation, and branding skills to build a fully realized campaign concept.
FEATURED PARTNERS
Suncadia resort
ellis media
Westmont college
Broadband development group
Chipman & Taylor chevorlet
